PERCEPTION AND SOCIAL INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS (CASE STUDY OF FEDERAL POLYTECHNIC, BIDA)

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PERCEPTION AND SOCIAL INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS (CASE STUDY OF FEDERAL POLYTECHNIC, BIDA)

ABSTRACT

This research work examined “Perception and Social Influence of Electronic Media Advertising on Students of Federal Polytechnic, Bida. The study however discussed the concept of advertising, advertising through the traditional and conventional media by reviewing relevant literatures. The method adopted for gathering data is survey method. At the end of the investigation, the study revealed that electronic media advertisement has huge positive effect on the student’s purchasing habit in Federal Polytechnic Bida. The study recommends among others that proper Electronic media advertising campaign should be encouraged so as to know how to achieve their goal in order to increase sales. Advertising Agencies should ensure that they advertise exactly what they have in the media and try not to exaggerate. In addition, APCON should imitate measures aimed at regulation advertisement through the electronic media.

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