THE IMPACT OF PUBLIC RELATIONS ON THE BANKING SECTOR OF NIGERIA

THE IMPACT OF PUBLIC RELATIONS ON THE BANKING SECTOR OF NIGERIA

ABSTRACT

The study based on public relation and it’s impact in the banking industry (a case study of GTbank Kaduna branch). The study adopted survey research method using questionnaire as the instrument for gathering data. In writing this project, the research begin with a general introduction of the subject matter, statement of the general problem, as related to the organization rationale or objectives of the  study, the scope of the study, limitations of the  study and definition of terms. Review of related literature of the scholars are also highlighted in notable areas. Other areas of interested study include the methodology  of the entire research  work, this include methods or  approaches used, instrument used, research population and sample size, sampling procedure employed, justification for sample selected,  statistical technique used  in analyzing  the data as well as the formulation of hypothesis. For the findings of the research, 97% of respondents were positive on the fact that public relations help in building favourable image for an organization. The study therefore concludes that public relations are a veritable tool for maintaining favourable image for every corporate organization.

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